Pastas

Trends & Market needs

Broadening appeal of vegan and vegetarian meals.

Vegetarian and vegan claims have seen year-on-year growth in Europe and can also appeal to non-vegetarian consumers who occasionally have meat-free days or who follow 'flexitarian' diets. Ancient grains are well positioned in this category as they can be used to replace or supplement more conventional carbohydrates, such as pasta, potatoes, and rice, while also tapping into current consumer demand for less processed, more natural ingredients.

Our best answer

The simplicity is the key. We have natural ingredients and clean composition, as well as claims in line with trends and the functional role of food for each of us. The foundation is the taste that gives pleasure to every palate!
  • Suitable for Vegan / Vegetarian
  • High in fibre / protein
  • With Superfoods
  • Gluten free
  • Easy & convenient to prepare
  • Dairy free
  • Lactose free
  • Organic / BIO
  • No added sugars

Plant-based pasta proliferates

Pastas made from peas, lentils, and other plant sources continue to grow, appealing to consumers looking to add vegetables to their diets and reduce their consumption of refined carbohydrates.

Continued experimentation with new plant bases and a focus on nutrient density may help the pasta category bounce back and become an accepted staple for consumers seeking maximum nutrition in each of their food choices.

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Ingredients proposal

Pastas
Instant pastas
Filling dishes
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Ingredients

Carrot (dried vegetables)
Wild Mushrooms (dried vegetables powders)

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Ingredients

Tomato (dried vegetables powders)
White Bean Flour (base products)

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Ingredients

Broccoli (dried vegetables)
Chickpea (dried vegetables)

Condensed inspiration in one file - always at hand

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