Bakery

Trends & Market needs

Sensory and social media appeal.

Enhancing the sensory qualities of bakery products has become a focus in an increasing visual and share-worthy social media- driven world. Colour and texture innovation is especially bringing new sensations to the bakery aisle.

Snacking and on-the-go consumption are areas where bakery can re-connect with younger generations and meet the increasing demand for fast and tasty food.

New flavours (especially sweet) and formats can position bread in that snacking space.

Over a fifth (22%) of 25-34 year old UK bread/baked goods buyers state interest in buying bread containing bright vegetables.

Our best answer

The simplicity is the key. We have natural ingredients and clean composition, as well as claims in line with trends and the functional role of food for each of us. The foundation is the taste that gives pleasure to every palate!
  • Suitable for Vegan / Vegetarian
  • High in fibre / protein
  • With Superfoods
  • Gluten free
  • Easy & convenient to prepare
  • Dairy free
  • Lactose free
  • Organic / BIO
  • No added sugars

Plant power will gain in prominence

The preference for natural, simple and flexible diets is leading consumers to seek more fruits, vegetables, grains, seeds, herbs and other plant-based ingredients in the products that they purchase.

Bakery products containing vegetables and more unusual fruits are becoming commonplace, with these ingredients lending health appeal, the comfort of being natural, and also variety in taste and look.

Bakery manufacturers should especially consider the opportunities for snack offerings at breakfast.

MIRVAC - Technology from which everything will start
modern -> safe -> effective

Ingredients proposal

Cookies & Confectionery
Breads & Bread rolls
Croissants
7_PIEKARNICTWO_babeczki-ciastka-0097

Ingredients

Pineapple (dried fruit)
Lemon (dried fruit powders)
Raspberry (dried fruit)

7_PIEKARNICTWO_Chleby-Bułki-0019

Ingredients

Caramelized onion (dried vegetables)
HVP with cheddar favour
(SD hydrolyzed vegetable protein)

7_PIEKARNICTWO_Drożdżówki-rogaliki-crossanty-0068

Ingredients

Plum (dried fruit)
Apple (dried fruit with infusion)
Redcurrant (dried fruit with infusion)

Condensed inspiration in one file - always at hand

DO YOU HAVE QUESTIONS? WE ARE FOR YOU.