Cosmetics

Trends & Market needs

Vegan claim grows rapidly in global beauty & personal care launches.

Free-from launches have been important in the BPC (Beauty Personal Care) space for several years as part of a general move towards more natural products. Vegan claims sit well alongside other free-from claims.

Our best answer

The simplicity is the key. We have natural ingredients and clean composition, as well as claims in line with trends and the functional role of food for each of us. The foundation is the taste that gives pleasure to every palate!
  • Suitable for Vegan / Vegetarian
  • High in fibre / protein
  • With Superfoods
  • Gluten free
  • Easy & convenient to prepare
  • Dairy free
  • Lactose free
  • Organic / BIO
  • No added sugars

Cosmetics category accounts for vegan options

Vegan beauty products sit alongside organic and halal options in being perceived as more natural and kinder to skin. Vegan products account for some 7% of beauty & personal care NPD (New Product Development) as more brands target the 'natural' consumers who want products they use on their bodies to be as 'better-for-you' as the food they eat.

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Ingredients proposal

Personal care
Makeup
Body care
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Ingredients

Lemon (dried fruit powders)
Lime (dried fruit powders)
Orange (dried fruit powders)

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Ingredients

Beetroot (dried vegetable powders)
Tomato (dried vegetable powders)

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Ingredients

Blueberry (dried fruit powders)
Blackcurrant (dried fruit powders / superfood)

Condensed inspiration in one file - always at hand

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