Trends & Market needs
Vegan claim grows rapidly in global beauty & personal care launches.
Free-from launches have been important in the BPC (Beauty Personal Care) space for several years as part of a general move towards more natural products. Vegan claims sit well alongside other free-from claims.
Our best answer
Cosmetics category accounts for vegan options
Vegan beauty products sit alongside organic and halal options in being perceived as more natural and kinder to skin. Vegan products account for some 7% of beauty & personal care NPD (New Product Development) as more brands target the 'natural' consumers who want products they use on their bodies to be as 'better-for-you' as the food they eat.