Trends & Market needs
Innovation in vegan/vegetarian confectionery category is on the rise.
The current movement towards eating less meat and more plant-based foods having widespread implications across the food and drink market – even reaching the chocolate confectionery category.
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New flavours & Vegan’s trend
In sugar and gum confectionery, the standard flavours
are still the most popular, but innovation includes a broader array of dessert inspirations and launches. Flavor developments include new types of chocolate and innovations in fruit and vegetable flavours in sugar and gum confectionery.
The high acceptance of, and interest in, plant-based diets presents an opportunity for brands to formulate with non-dairy milk alternatives. The vegan trend can also bring more creative and innovative flavours and textures to the market.