Trends & Market needs
Dairy brands that have recognised the rise of vegan culture not as a threat but as an opportunity are well placed to win the hearts of vegans, flexi-vegans and growing cohorts of consumers who are in search of added nutrition and new taste experiences. Adapting to a new market reality could therefore help dairy brands broaden their reach and differentiate revenue streams.
GLOBAL: Percentage of food, drink, vitamin & dietary supplement launches with VEgetarian claim, V.2013 to IV.2018
Our best answer
1. Go green
Capture consumer interest in the ethical and environmental benefits of moving towards ‘green’, plant-centric diets.
2. Address nutritional risks of plant-based diets
Strict vegan diets almost require mathematical planning if consumers are to get all the nutrients they need. Producers can develop solutions that help plant-based dieters get these nutrients in the right quantities.
3. Address “The GMO Factor” with “lab foods”
‘Lab foods’ are often cited as the future of food, as food production moves from the field to the laboratory.