Dairy

Trends & Market needs

Dairy brands that have recognised the rise of vegan culture not as a threat but as an opportunity are well placed to win the hearts of vegans, flexi-vegans and growing cohorts of consumers who are in search of added nutrition and new taste experiences. Adapting to a new market reality could therefore help dairy brands broaden their reach and differentiate revenue streams.

GLOBAL: Percentage of food, drink, vitamin & dietary supplement launches with VEgetarian claim, V.2013 to IV.2018

Vegetarian
V.2013-IV.2014     
0%
V.2014-IV.2015     
0%
V.2015-IV.2016     
0%
V.2016-IV.2017     
0%
V.2017-IV.2018     
0%

Our best answer

The simplicity is the key. We have natural ingredients and clean composition, as well as claims in line with trends and the functional role of food for each of us. The foundation is the taste that gives pleasure to every palate!
  • Suitable for Vegan / Vegetarian
  • High in fibre / protein
  • With Superfoods
  • Gluten free
  • Easy & convenient to prepare
  • Dairy free
  • Lactose free
  • Organic / BIO
  • No added sugars

the opportunity

1. Go green

Capture consumer interest in the ethical and environmental benefits of moving towards ‘green’, plant-centric diets.

2. Address nutritional risks of plant-based diets

Strict vegan diets almost require mathematical planning if consumers are to get all the nutrients they need. Producers can develop solutions that help plant-based dieters get these nutrients in the right quantities.

3. Address “The GMO Factor” with “lab foods”

‘Lab foods’ are often cited as the future of food, as food production moves from the field to the laboratory.

MIRVAC - Technology from which everything will start
modern -> safe -> effective

Ingredients proposal

Cheese
Yoghurts
Cereals
8_Sery_DIARY

Ingredients

Beetroot (dried vegetables)
Carrot (dried vegetables)
Kale (dried vegetables)
Garlic (dried vegetable powders)

9_Jogurty_DIARY

Ingredients

Apple with mango juice (dried fruit)
Mango (dried fruit powders)
Strawberry (dried fruit powders)

10_Kaszki_DIARY

Ingredients

Apple (dried fruit)
Bilberry (dried fruit powders)
Raspberry (dried fruit)
Blueberry (dried fruit powders)


DO YOU HAVE QUESTIONS? WE ARE FOR YOU.

Condensed inspiration in one file - always at hand