Drinks

Trends & Market needs

Vegetables are increasingly used in juices, either in combination with fruit or alone. NPD (New Product Development) using superfood vegetables such as spinach and kale in “green juices” has been a popular route to market for vegetables in juice.

Other vegetables such as cucumber and asparagus are likely to emerge because brands can use vegetables to create a healthier juices.

Increase of vegetarian / vegan as menu item
claims for drink categories.
USA, Q4 2015-Q4 2018 (percentage)

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Smoothies
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Juices
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Shakes

Our best answer

The simplicity is the key. We have natural ingredients and clean composition, as well as claims in line with trends and the functional role of food for each of us. The foundation is the taste that gives pleasure to every palate!
  • Suitable for Vegan / Vegetarian
  • High in fibre / protein
  • With Superfoods
  • Gluten free
  • Easy & convenient to prepare
  • Dairy free
  • Lactose free
  • Organic / BIO
  • No added sugars

Naturals resonate with consumers

Natural ingredients resonate with consumers and tap into the demand for more natural, organic, and "real", rather than "artificial" ingredients. Keeping formulations as natural as possible will appeal to consumers wanting "better-for-you".

41% of fruit juice, juice drink and smoothie users agree that smoothies can make good meal replacements when being in a r ush (UK, November 2016).

MIRVAC - Technology from which everything will start
modern -> safe -> effective

Ingredients proposal

Smoothies
Shakes
Cocktails
0338_shake_smoothie_mix

Ingredients

Strawberry (dried fruit powders)
Raspberry (dried fruit / superfoods)

164_I_CN_sesja_wiosenna_Vegetable_Shake

Ingredients

Beetroot (dried vegetables)
Carrot (dried fruit / superfoods)
Pineapple (dried fruit powder)

Koktajl owocowy

Ingredients

Redcurrant (dried fruit powders)
Tomato (dried vegetables / superfoods)

Condensed inspiration in one file - always at hand

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