PAULA INGREDIENTS LIMITED LIABILITY COMPANY has obtained a grant from the European Union for the project “PAULA INGREDIENTS Brand Promotion in Foreign Markets”.
The project involves the implementation of promotional activities to promote the PAULA Ingredients product brand. The planned promotional activities aim to strengthen the applicant’s export potential in selected foreign target markets, where their implementation is planned, namely throughout the European Union, as well as in the United Arab Emirates and Japan. As part of the project, the company will carry out the following promotional activities:
- participation as an exhibitor in 7 trade fairs relevant to the sector of the economy covered by the project, i.e., the Food Sector, where a national stand will be set up:
- SIAL PARIS (France) 2024;
- FOODEX JAPAN, Tokyo (Japan) 2025;
- ANUGA, Cologne (Germany) 2025;
- GULFOOD, Dubai (UAE) 2026;
- SIAL PARIS (France) 2026;
- ANUGA Cologne (Germany) 2027;
- ANUGA, Cologne (Germany) 2029;
- promotional campaign related to participation in trade events (as an exhibitor), including marketing activities planned to take place in electronic mass media.
Through the long-term implementation of promotional activities, the applicant intends to significantly increase the international recognition of its product brand, and consequently, increase the market share of the promoted products. Diversification of revenue sources, sales to European, Asian, and UAE markets will result in increased export revenue, reducing the risk associated with a decline in revenue during temporary problems in individual markets, and increasing profitability. The most important results planned to be achieved as a result of project implementation:
- Number of foreign trade contracts: 6 units
- Revenues from sales outside the territory of the Republic of Poland of products covered by the project: 1,200,000.00 PLN.
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Project value: 774,238.79 PLN Amount of contribution from European Funds: 373,150.33 PLN