Trends & Market needs
Saying ‘yes’ to non-traditional taste experiences in ice cream.
To engage with adventurous consumers, ice cream brands are increasingly experimenting with ingredients. For example, pairing up sweet and savory notes, such as vegetables, is gaining steam globally. Ice cream brands could look to incorporate herbs and flowers to their recipes as seen in some inspirational launches across the global market.
Our best answer
Exploring novelty ingredients
Blending vegetables with sweet ingredients appears to be an interesting strategy that allows brands to stimulate consumption experiences.
Moreover, the addition of vegetables could improve the nutritional profile of ice cream and also address growing concerns over inadequate intake of vegetables, both in adults and children.
Brands could look to make ice cream consumption more memorable and sensory appealing by pairing up sweet and savory flavor combinations.