Trends & Market needs
Reduced-meat ready meals in line with positive nutrition trends.
Healthy eating has, moved more towards a trend for boosting food with „good stuff” as opposed to removing „bad stuff”. Among consumers, the positive act of boosting food with more vegetables is significantly more popular than the more restrictive act of reducing meat consumption – eg. Meatless Mondays. Highlighting the benefits of the added non-meat component instead of the reduced meat content would resonate with those consumers focused on adding to their diet as opposed to taking away.
Our best answer
The new opportunities
The meat snack format can be seen as an interesting delivery mechanism for energy ingredients.
Consumers are calling for convenient food and drink products that also provide functional, not just nutritional, benefits since today's lifestyles are more hectic than ever before.