Meat Additives

Trends & Market needs

Reduced-meat ready meals in line with positive nutrition trends.

Healthy eating has, moved more towards a trend for boosting food with „good stuff” as opposed to removing „bad stuff”. Among consumers, the positive act of boosting food with more vegetables is significantly more popular than the more restrictive act of reducing meat consumption – eg. Meatless Mondays. Highlighting the benefits of the added non-meat component instead of the reduced meat content would resonate with those consumers focused on adding to their diet as opposed to taking away.

Our best answer

The simplicity is the key. We have natural ingredients and clean composition, as well as claims in line with trends and the functional role of food for each of us. The foundation is the taste that gives pleasure to every palate!
  • Suitable for Vegan / Vegetarian
  • High in fibre / protein
  • With Superfoods
  • Gluten free
  • Easy & convenient to prepare
  • Dairy free
  • Lactose free
  • Organic / BIO
  • No added sugars

The new opportunities

The meat snack format can be seen as an interesting delivery mechanism for energy ingredients.

Consumers are calling for convenient food and drink products that also provide functional, not just nutritional, benefits since today's lifestyles are more hectic than ever before.

MIRVAC - Technology from which everything will start
modern -> safe -> effective

Ingredients proposal

Cold Meats
Meats
Pates
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Ingredients

Vegetable mix (mixes)
Black pepper (dried vegetable & spice extracts)
HVP with Smoked Bacon flavour (SD hydrolyzed vegetable protein)

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Ingredients

Zucchini (dried vegetables)
Vegetable Broth on natural ingredients (mixes)

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Ingredients

Champignon (dried vegetables powders)
Red Bell Pepper (dried baked vegetables)

Condensed inspiration in one file - always at hand

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