Trends & Market needs
Innovations in Pet Food.
Pet owners increasingly show interest in pet food products similar to their human food. The presence of superfoods in pet meals and treats can easily capture attention of pet owners by creating healthy and wholesome connotations.
Young pet owners’ interest in natural and organic pet food is consistent with their own dietary preferences, a reflection of how human food trends continue to become more important to the pet food market.
Our best answer
Greatest growth opportunities for pet food
The pet food market continues to grow at a slow, steady pace, driven by premiumization and treating as pet owners look to give their pets, increasingly viewed as cherished members of the family, the best.
There is further scope for pet food brands to maximise the power
of all-natural formulations.