Trends & Market needs
Plants are becoming more important to consumers because they are understood to be natural and nutritious ingredients in food and drink.
As more products make use of plants, food waste is becoming an important issue, as is ensuring that natural and nutritious food and drink is affordable and accessible to all consumers.
AN INCREASE IN THE NUMBER OF VEGAN DECLARATIONS
IN THE CATEGORY OF PREPARED MEALS AND MEAL SETS
IN THE PERIOD I.2014 - XII.2018
(GROWTH EXPRESSED AS A PERCENTAGE BY WORLD REGION)
Our best answer
Vegetarian and vegan breathes new life into prepared meals
Rising consumer interest in plant-based eating — for health and ethical reasons — has created opportunities to reinvigorate product offerings across multiple product formats, utilizing plant-based proteins and meat alternatives to tap into high-protein positioning, as well as a wide range of fruit and vegetables, to bring variety, colour and exotic new flavours to the category.
Looking ahead, there are opportunities to increase vegetarian and vegan meals development to target less-developed meal occasions, such as snacking and breakfast.