Snacks

Trends & Market needs

Natural edges out healthy in snacks.

Snack bars are expected to develop further in Europe, being a healthier alternative to chocolate and sugar confectionery or sweet and savory snacks. Emphasizing exotic or gourmet flavors and combining a number of different textures can boost the appeal of BFY (Better For You) snacks whose healthy positioning may be seen as boring.

The trick for manufacturers is to find a way to make snacks that are healthy and tasty at the same time.

Our best answer

The simplicity is the key. We have natural ingredients and clean composition, as well as claims in line with trends and the functional role of food for each of us. The foundation is the taste that gives pleasure to every palate!
  • Suitable for Vegan / Vegetarian
  • High in fibre / protein
  • With Superfoods
  • Gluten free
  • Easy & convenient to prepare
  • Dairy free
  • Lactose free
  • Organic / BIO
  • No added sugars

Look for big flavors from natural sources

Natural flavors from spices, vegetables, seeds, and other sources can add interest to a category in which the dominant flavors are safe and conventional.

Instead of "salt and vinegar" for example, there is room to investigate exotic alternatives. Evolve snack bars alongside better-for-you trends, which are moving away from low/no/reduced to positive nutrition.

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Ingredients proposal

Snacks
Crisps
Snack bars
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Ingredients

Tomato (dried vegetable powders)
Mature cheese (dried cheese)

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Ingredients

Apple (dried fruit)
Peach (dried fruit)
Strawberry (dried fruit/powders)

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Ingredients

Rasberry (dried fruit)
Chickpea (base product)
Strawberry (dried fruit)

Condensed inspiration in one file - always at hand

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