Supplements

Trends & Market needs

Young adults seek natural options.

Natural VMS (Vitamins Minerals Suplements) brands have a strong influence on the purchase behavior of adults aged ca. 18-34, which are more likely than their older counterparts to live a natural lifestyle. Young adults are looking for brands to fit their lifestyle and claims and ingredients that ladder up to being natural are especially impactful with this group.

In fact, younger adults prefer ingredients derived from fruits and vegetables, further supporting their desire for natural VMS products.

BRAND PURCHASE INFLUENCER - NATURAL BRAND, BY AGE, JUNE 2018

18-24 years      
0%
25-34 years     
0%
35-44 years     
0%
45-54 years     
0%
55-64 years     
0%

Our best answer

The simplicity is the key. We have natural ingredients and clean composition, as well as claims in line with trends and the functional role of food for each of us. The foundation is the taste that gives pleasure to every palate!
  • Suitable for Vegan / Vegetarian
  • High in fibre / protein
  • With Superfoods
  • Gluten free
  • Easy & convenient to prepare
  • Dairy free
  • Lactose free
  • Organic / BIO
  • No added sugars

Premium quality required

Highly important to consumers are premium quality ingredients.

The VMS (Vitamins Minerals Supplements) market’s strong connection to health is likely driving up quality expectations. When looked at in totality, any type of customized product (age, gender and lifestyle) is important to half of consumers.

Consumers take VMS for specific functional benefits, like to correct nutrient deficiencies, increase energy, beauty benefits, or to boost brain health.

MIRVAC - Technology from which everything will start
modern -> safe -> effective

Ingredients proposal

supplements
Minerals
Vitamins
9_SUPLEMENTY_Codzienne-wsparcie-2-57_zółte

Ingredients

Pomegranate (dried fruit powders)
Honey powder (other natural ingredient)
Orange (dried fruit powders)

9_SUPLEMENTY_Odżywki-dla-sportowców-2-41_buraczek

Ingredients

Beetroot (dried vegetables / superfoods)
Honey powder (other natural ingredient)
Kale (dried vegetables / superfoods)

9_SUPLEMENTY_Odżywki-dla-sportowców-2-55

Ingredients

Lemon (dried fruit powders)
Chokeberry (dried fruit / superfoods)

Condensed inspiration in one file - always at hand

DO YOU HAVE QUESTIONS? WE ARE FOR YOU.