Trends & Market needs
Significant interest in specialty drinks.
Tracing the footsteps of specialty coffee, tea has entered a new area of value creation, with consumers becoming more interested in tea varieties and origin and gravitating to premium options. Due to its purported health benefits, consumers are generally becoming more engaged with high-quality, specialty teas.
Our best answer
The new global opportunity
Both coffee and tea have entered a new era of value creation over the past few years, with consumers becoming more engaged with high-quality, specialty ingredients and "craft" production methods.
More premium products have come to the market, also offering opportunities to snack bar manufacturers. While coffee and tea are rising flavours in global snack bar innovation, brands could profit from embracing trendy, value-creating attributes.
Brands should promote native herbs, spices and fruits as a means of differentiation and to tap into the rising health and wellness trend in the region.