Tea and Coffee

Trends & Market needs

Significant interest in specialty drinks.

Tracing the footsteps of specialty coffee, tea has entered a new area of value creation, with consumers becoming more interested in tea varieties and origin and gravitating to premium options. Due to its purported health benefits, consumers are generally becoming more engaged with high-quality, specialty teas.

Our best answer

The simplicity is the key. We have natural ingredients and clean composition, as well as claims in line with trends and the functional role of food for each of us. The foundation is the taste that gives pleasure to every palate!
  • Suitable for Vegan / Vegetarian
  • High in fibre / protein
  • With Superfoods
  • Gluten free
  • Easy & convenient to prepare
  • Dairy free
  • Lactose free
  • Organic / BIO
  • No added sugars

The new global opportunity

Both coffee and tea have entered a new era of value creation over the past few years, with consumers becoming more engaged with high-quality, specialty ingredients and "craft" production methods.

More premium products have come to the market, also offering opportunities to snack bar manufacturers. While coffee and tea are rising flavours in global snack bar innovation, brands could profit from embracing trendy, value-creating attributes.

Brands should promote native herbs, spices and fruits as a means of differentiation and to tap into the rising health and wellness trend in the region.

MIRVAC - Technology from which everything will start
modern -> safe -> effective

Ingredients proposal

Ice teas


Peach (dried fruit)
Mango (dried fruit)
Chokeberry (dried fruit powders)

Iced tea, summer cold drink  with lemon, lime and mint, ice cubes, refreshment


Apple with Mango (dried fruit / superfruit)
Apricot (dried fruit / superfruit)

Cup of cappuccino coffee on wooden table


Orange (fruit powders)
Honey Powder (other natural ingredients)

Condensed inspiration in one file - always at hand